Beautyworld Middle East 2026 — DWTC

Overview

Beautyworld Middle East is the region's largest beauty and fragrance trade show, filling Dubai World Trade Centre with custom-built stands for three days. One exhibitor wanted its product films to carry as much presence as the joinery and shelving around them — without printed graphics that would be out of date by the next launch.

What we delivered

• Two P1.86 portable LED roll-up screens on the open faces of the stand, running product films and campaign visuals in portrait
• Each unit standing on its own base inside the built stand — no rigging, no changes to the joinery
• Content loaded from the exhibitor's files and running before the show opened
• Delivery to DWTC, setup inside the stand and collection after the final day
• On-site support across all three show days

The impact

The two screens gave the stand its brightest points from the aisle, pulling visitors in before they could read a single product name. The exhibitor switched films between product lines through the day and could have run a different launch each morning without printing anything. At close, both units rolled up and left with us.