Gulfood 2026 — DWTC

Overview

Gulfood 2026 was the biggest edition in the show's history — more than 8,500 exhibitors from 195 countries spread across Dubai World Trade Centre over five days. On a floor that size, the hard part isn't showing up, it's getting noticed. Our client wanted a stand that could pull buyers in from the aisle instead of blending into a sea of printed banners.

What we delivered

• Supplied and installed our digital roll-up LED screens at the stand
• Delivery, setup and teardown across the five-day show
• On-site support throughout

The impact

The screens did what static print can't — movement and brightness that caught the eye from across the hall. Foot traffic picked up, conversations started more easily, and by the final day the stand read like one of the more established names on the floor.